PLAYSTATION | THE CONCERT
// PLAYSTATION
THE CONCERT.
EUROPE // 2025
An all-new cinematic concert experience.
We were approached by GEA Live in 2023, to design an all-new cinematic concert experience that celebrates the stories, worlds, characters & music from many iconic PlayStation games.
This unique live experience - that fuses the worlds of gaming, storytelling, live show & cinema - needed our expertise across a vast range of multimedia experiences, from live shows to immersive & experiential.
After conceptualising the direction & design of the experience we took on the creative direction, stage design & visual design with one key mission, to transport audiences into the vast worlds of iconic titles through our multidimensional design, where cinematic scenery and visuals bring the epic stories to life outside of the digital universe.
| IMAGES : GEA Live, NorthHouseCINEMATIC EXPERIENCE.
MULTIMEDIA EXPERIENCE.
LIVE SHOW.
CREATIVE VISION & ART DIRECTION
We wanted to immerse both the musicians and audience in the vast worlds and stories from the games. To achieve this, we needed to design a modular space that places the cinematic storytelling at the heart of the experience and envelopes the musicians within these visual worlds to focus on the visual storytelling and amplify the immersion. So we designed our modular stage using multiple layers of LED screen and projection surface to aid the storytelling. Complimented by lighting and lasers, this extends the worlds beyond the stage and into the arenas.
| IMAGES : NorthHouseTECHNICAL OVERVIEW
Bringing these beloved games to life in a live performance requires a state-of-the-art technical approach. We designed a dynamic, multi-layered stage featuring high-resolution multi-projector 3D-mapped visuals, roll-drop gauzes that moved fluidly throughout the show, a massive 17.5m-wide led screen, and advanced LED lighting. This setup allowed us to layer graphics seamlessly, enveloping the musicians in rich gaming landscapes, adding depth, and enhancing the audience’s immersion.
The real challenge was how to adapt in-game visuals for a large-scale, multi-layered stage, ensuring they worked across various audience perspectives across a variety of venues. Our custom-built pre-visualisation tool is a huge factor in helping us understand the creative & technical choices to transform the space.
| IMAGES : NorthHouse““THE NORTHHOUSE CREATIVE TEAM, YOU’VE ABSOLUTELY BLOWN US AWAY WITH YOUR EPIC, BEAUTIFUL, AND INSPIRING INTERPRETATIONS OF OUR BELOVED CHARACTERS, STORIES, AND WORLDS.”
- ARRAN GREEN, PLAYSTATION STUDIOS SNR DIRECTOR, FRANCHISE MANAGEMENT”
Thanks to the awesome Sony Interactive Entertainment and GEA LIVE teams for their trust in our vision, in particular Joby Hirschfeld (Vice President, Creative, Design, Events & Video, Sony Interactive Entertainment) and Arran Green (SNR. Director, Franchise Management, PlayStation Studios), Floris Douwes (Producer, Managing Director, GEA Live), Julia Krylova (Creative & Exec. Producer, GEA Live). A huge thanks for the great collaborations with Gary Lloyd (Show Director), Andre Beekmans (Light Designer), David Keech (Music Director & Co-Arranger), Chad Cannon (Music Arranger), Stefan Hoohenkerk (Technical Director) to name but a few …
// TEAM
CLIENT: GEA LIVE
FOUNDER & EXEC. CREATIVE DIRECTOR: TOM BAIRSTOW
CREATIVE DIRECTOR: CHRIS GAUGHRAN
ART DIRECTOR & CREATIVE LEAD: ROXANNE SILVERWOOD
SENIOR PRODUCER: KORO FDEZ. EZKURDIA
LEAD TECHNICAL ARTIST: DAN SHUFFLEBOTHAM
LEAD TECHNICAL ARTIST: FLORIAN LECOQ
PRODUCTION DESIGNER: BEN MANSFIELD
ART DIRECTOR: CHRIS WREFORD
ART DIRECTOR: GUY SMITH
MOTION DESIGNER: AARON HONDA
MOTION DESIGNER: DAN RICHARDS
MOTION DESIGNER: KRISTAPS KAZAKS
MOTION DESIGNER: LIAM GILHEANY
MOTION DESIGNER: LUKE HEATHCOTE
MOTION DESIGNER: MICHAEL LUDLAM
CREATIVE PRODUCER: DANA COULING
PRODUCTION MANAGER: JOE KELLY
PRODUCTION ASSISTANT: KAT WOODS
PRODUCER: LAURA CLARK
SHOOT PRODUCER: STUART GRAHAME
DIRECTOR OF PHOTOGRAPHY: ASH MENEELY
