CASE STUDY

Cremonini

Live25

Italy

Collaborators + Partners

About

Client

Cremonini

Year

2025

Reach

600k+ Viewers

Context and Brief

For Cesare Cremonini’s 2025 stadium tour, we were proud to bring a fresh approach to the visual design and live camera direction in collaboration with Cesare and Claudio Santucci (Creative Director) of Italian design studio GiòForma.

Together with lighting designer Mamo Pozzoli and the wider show team, we began shaping the conceptual arc of the show as a journey of discovery, love and unity, exploring a range of emotions, artistic styles and technical approaches to visualise Cesare’s stunning body of music.

Services

Experience & Show Design

Visual Design

Live Camera Direction

Project Type

Live Show

Approach

Creative Vision + Art Direction

From the outset, our shared mission was to deliver a deeply emotional and energised experience - one that shifts between the spectacular and the personal, in both sound and image.

We sought to find new ways to integrate cinematic live camera with real-time effects, graphics, and visuals into a single, extensive 65m-wide panoramic screen that would elevate the storytelling and spectacle of Cesare’s 2025 show.

Technical

Implementation

This show required extensive development time and precise planning to ensure a beautiful balance between all visual elements - from live camera, to graphics, effects and lighting. Our custom PreVis, built in Unreal Engine, facilitated all of this, enabling us to plot camera positions and visualise every shot and audience perspective in VR whilst testing real-time Notch Live cam effects in a virtual stage and screen set-up.

Thanks to

Cesare Cremonini + team
Claudio Santucci (Creative Director)
GiòForma

Team

Tom Bairstow (Executive Producer / Director)
Guy Smith (Creative Lead)
Alice Ryland (Senior Producer)
Florian Lecoq (Technical Lead)
Ed Coleman (Live Camera Director)
Henrique Ghersi (Notch Lead)
Dana Couling (Creative Producer)
Aaron Honda (Motion Designer)
Chris Gaughran (Motion Designer)
Chris Wreford (Motion Designer)
Dan Richards (Motion Designer)
Liam Gilheany (Motion Designer)
Lydia Caplan (Motion Designer)
Luke Heathcote (Motion Designer)
Duncan Tune (Motion Designer)
Kristaps Kazaks (Motion Designer)
Kat Woods (Production Assistant)