CASE STUDY

BLINK Cincinnati

Festival

Cincinnati • Ohio

Collaborators + Partners

About
Client

BLINK

Year

2024

Reach

2m+ Viewers

Context and Brief

BLINK is a biennial celebration of public art and light in the urban core of Cincinnati and Northern Kentucky. We were selected to be one of the featured artists for its fourth edition, from October 17th to October 20th, 2024.

The project pitch was reviewed by a Curatorial Advisory Committee and the BLINK production team, represented by leaders of AGAR, Cincy Nice, Ish Festival, and the Cincinnati USA Regional Chamber.

The proposed visual themes were selected as a great fit for Cincinnati’s historic American Building.

Services

Projection Mapping

Visual Design

Creative Direction

Project Type

Cultural Exhibition

Approach
Creative Vision + Art Direction

When we dream, our mind becomes the artist and problem solver, taking us on a surreal journey through dreamscapes formed from our experiences to solve and heal our emotions. The American Building plays host to our mind, transforming into vibrant collage dreamscapes that mechanically shift and cycle through worlds to connect the pieces and resolve our inner challenges.

This art installation illustrates the pure creativity of our dreams and invites viewers to explore their own experiences.

Technical

We employed a variety of technical processes to celebrate the architectural elements of the building.

We started with a transformation of the building surface, which contorts and breaks down into vertical sliding slats, representing the shift from reality to the dream world. The dreamscapes are each contained within the building’s architecture, subtly recessed to create a sense of physical depth that mirrors the complexity of the brain’s inner workings in our subconscious. In each transitional moment between these dreamscapes, we see glimpses of the building architecture, which reflect the mind’s ability to process and interpret our dreams in interaction with reality.

After modelling the entire building in detail, we created a less detailed version to enable architectural animation. Using this simplified model, we generated FT UVW maps, a process that uses RGB colours to map 2D compositions onto a 3D object. By employing EXR passes, we could make the 2D compositions feel fully three-dimensional.

An exploratory piece of audio accompanies the visual experience, piecing together heart and breathing rhythms with an abstract hubbub of vocal layers sampling people's dream experiences.

Thanks to

Justin Brookhart (Executive Director)
Ben Nicholson (Creative Technical Director)
Noor Essakalli (Project Coordinator)
And all BLINK organisers.

Team

Tom Bairstow (Executive Producer / Director/Music Composition)
Chris Gaughran (Creative Director)
Dana Couling (Creative Lead)
Laura Clark (Producer)
Roxy Silverwood (Art Director)
Luke Heathcote (Motion Designer)
Liam Gilheany (Motion Designer)
Ash Kayser (Motion Designer)

Image Credits

NorthHouse

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Make Art, not content

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Email

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hello@northhousecreative.com

Make Art, not content

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© 2024 NorthHouse Films Ltd.