CASE STUDY

COP28

Reaching The Last Mile

Expo City • Dubai

Collaborators + Partners

About
Client

Identity Global

Year

2023

Reach

5000 Viewers

Context and Brief

We worked with Identity Global to create a 360° immersive poetry performance that highlights the need to end ‘neglected tropical diseases’.

These diseases cause devastating health, social and economic consequences to more than one billion people in mostly impoverished communities, mostly affecting women and children.

As a result of the collaboration of global leaders at COP28, partners pledged a groundbreaking US$777 million at the 'Reaching the Last Mile Forum 2023'.

Services

Pre-Visualisation

Experience & Show Design

Visual Design

Project Type

Live Show

Broadcast

Cultural Exhibition

Approach

We created an immersive journey through a range of landscapes to highlight countries suffering from neglected tropical diseases.

Due to the large resolution of the 360° screen (a grand total of 39,304 x 2,400 pixels), we combined the power of Unreal Engine with filmed footage to create many photorealistic CG scenes and of course, our Pre-Vis software built with Unreal Engine played a huge part in bringing the creative vision to life.

Thanks to

Tom Denning
Dan Colbourne
Identity Global

Team

Tom Bairstow (Executive Producer / Director)
Chris Gaughran (Creative Director)
Alice Ryland (Producer)
Florian Lecoq (Lead Technical Artist)
Lydia Caplan (Lead Designer)
Aaron Honda (Motion Designer)
Liam Gilheany (Motion Designer)
Emile Frederick (Motion Designer)
Ash Kayser (Motion Designer)
Dan Shufflebotham (Motion Designer)
Misaki Horai (Motion Designer)
Dan Richards (Motion Designer)
Alessio Monaco (Motion Designer)
Luke Hunter (Unreal Artist)

Image Credits

Flickr UN Climate Change
NorthHouse

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Make Art, not content

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© 2024 NorthHouse Films Ltd.