CASE STUDY
Liam Payne
EE Baftas
Royal Albert Hall • London
Collaborators + Partners
About
Client
Black Skull Creative EE BAFTAs Liam Payne
Year
2021
Reach
2m+ Viewers
Context and Brief
An exploration into a cosmic particle world where Liam Payne and his avatar perform side by side in an Augmented Reality special to open the BAFTA Film Awards 2021.
Our team were tasked with creating a revolutionary performance where Liam Payne and his avatar performed together on stage within a cosmic particle world.
We brought together the elements of Liam Payne and his digital avatar, BAFTA-nominated film footage and a Hologauze set on the stage of the virtual BAFTA awards.
Services
Real-Time Interactive Media
Visual Design
Broadcast Graphics
Project Type
Live Show
Broadcast
Approach
We built the idea of the particle world with Black Skull Creative, as a way of joining these elements together.
This gave the impression of Liam and his avatar interacting with the cosmos, and travelling to the ocean and back. The particles were also a great way to transition in and out of the film clips featured in the performance.
We created the particle system using Notch so we had maximum control over the movement which was synced directly with the choreography.
Thanks to
Black Skull Creative + Co.
Team
Tom Bairstow (Executive Producer / Director)
Florian Lecoq (Motion Designer)
Lydia Caplan (Motion Designer)
Sean Bone (Motion Designer)
Image Credits
NorthHouse
BBC One
