CASE STUDY

Super Bowl 50

Halftime Show

Levi's Stadium • Santa Clara

Collaborators + Partners

About
Client

NFL Done + Dusted Coldplay Beyoncé Mark Ronson Bruno Mars

Year

2016

Reach

167m+ Viewers

Context and Brief

In the early stages of Coldplay's ‘A Head Full of Dreams’ era, when we first began our collaboration with the band, Phil Harvey called up about a show they were doing in a few months, the Super Bowl Halftime Show! It soon also expanded to include other legends of the music industry - Beyoncé, Bruno Mars and Mark Ronson - and became one of the most talked-about Super Bowls of our time. 

We created visuals for all artists, threading together a 13-minute show with a range of design styles to play out around the Levi’s Stadium screens and a custom LED floor screen on the field. The performance ended with a stunning moment uniting the artists on stage with the final statement ‘BELIEVE IN LOVE’ sung out and displayed all around the stadium.

Services

Creative Direction

Visual Design

Project Type

Live Show

Broadcast

Approach
Thanks to

NFL
Done + Dusted
Coldplay
Beyoncé
Mark Ronson
Bruno Mars

Team

Tom Bairstow (Executive Producer / Director)
Luke Moseley (Producer)
Wael Chams (Motion Designer)
Simas Gineika (Motion Designer)
Nicolas Da Fonseca (Motion Designer)

Image Credits

Source Unknown
NorthHouse

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© 2024 NorthHouse Films Ltd.