CASE STUDY

Super Bowl 50

Half Time Show

Levi's Stadium • Santa Clara

Collaborators + Partners

About
Client

Super Bowl 50

Year

2016

Reach

167m+ Viewers

Context and Brief

In the early stages of Coldplay's ‘A Head Full of Dreams’ era, when we first began our collaboration with the band, Phil Harvey called up about a show they were doing in a few months, the Super Bowl Half-time Show! It soon also expanded to include other legends of the music industry - Beyoncé, Bruno Mars and Mark Ronson - and became one of the most talked about Super Bowls of our time. 

We created visuals for all artists, threading together a 13-minute show with a range of design styles to play out around the Levi’s Stadium screens and a custom LED floor screen on the field. The performance ended with a stunning moment uniting the artists on stage with the final statement ‘BELIEVE IN LOVE’ sung out and displayed all around the stadium.

Services

Creative Direction

Visual Design

Project Type

Live Show

Broadcast

Thanks to

NFL
Done + Dusted
Coldplay
Beyoncé
Mark Ronson
Bruno Mars

Team

Tom Bairstow (Creative Director & Founder)
Wael Chams (Motion Designer)
Simas Gineika (Motion Designer)

Image Credits

Source Unknown
NorthHouse

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Email

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Make Art, not content

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Email

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Copied

hello@northhousecreative.com

Make Art, not content

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© 2024 NorthHouse Films Ltd.