CASE STUDY
Super Bowl 50
Halftime Show
Levi's Stadium • Santa Clara
Collaborators + Partners
About
Client
NFL Done + Dusted Coldplay Beyoncé Mark Ronson Bruno Mars
Year
2016
Reach
167m+ Viewers
Context and Brief
In the early stages of Coldplay's ‘A Head Full of Dreams’ era, when we first began our collaboration with the band, Phil Harvey called up about a show they were doing in a few months, the Super Bowl Halftime Show! It soon also expanded to include other legends of the music industry - Beyoncé, Bruno Mars and Mark Ronson - and became one of the most talked-about Super Bowls of our time.
We created visuals for all artists, threading together a 13-minute show with a range of design styles to play out around the Levi’s Stadium screens and a custom LED floor screen on the field. The performance ended with a stunning moment uniting the artists on stage with the final statement ‘BELIEVE IN LOVE’ sung out and displayed all around the stadium.
Services
Creative Direction
Visual Design
Project Type
Live Show
Broadcast
Approach
Thanks to
NFL
Done + Dusted
Coldplay
Beyoncé
Mark Ronson
Bruno Mars
Team
Tom Bairstow (Executive Producer / Director)
Luke Moseley (Producer)
Wael Chams (Motion Designer)
Simas Gineika (Motion Designer)
Nicolas Da Fonseca (Motion Designer)
Image Credits
Source Unknown
NorthHouse










