CASE STUDY

UEFA

Euro 2020

Wembley Stadium • UK

Collaborators + Partners

About

Client

Mass Movement Event 360 UEFA

Year

2020

Reach

328m+ Viewers

Context and Brief

We worked with Mass Movement and Event 360 to create a closing ceremony at Wembley Stadium that played homage to the history, spirit and energy of the tournament by combining artistic storytelling (through a series of narrative-led animated broadcast films) with the energy of live performance (through a live music performance with mass cast).

Services

Broadcast Graphics

Visual Design

Creative Direction

Project Type

Live Show

Broadcast

Approach

We immersed the audience in an opening film that takes a cosmic journey through the DNA of the trophy, uncovering the raw emotions of the game and displaying the pure connection between nations at the UEFA Euros.

Following this, a live performance of ceremonial stature with our visual design wrapping the full circumference of the stadium’s LED screens immersing the crowd in an electric audiovisual experience ahead of the final game.

Thanks to

Christian Storm
Mass Movement
Event 360

Team

Tom Bairstow (Executive Producer / Director)
Alice Ryland (Producer)
Lydia Caplan (Motion Designer)
Florian Lecoq (Motion Designer)
Dana Couling (Motion Designer)
Sean Bone (Motion Designer)
George Thomson (Motion Designer)