CASE STUDY

YUNGBLUD

Samsung Presents 3Fold

Coal Drops Yard • London

Collaborators + Partners

About

Client

Samsung YUNGBLUD

Year

2021

Reach

10m+ Viewers

Context and Brief

We worked with the Black Skull Creative team to create a music and brand experience for YungBlud and Samsung, celebrating the launch of the Galaxy Z Fold3 in Coal Drops Yard, Kings Cross, London.

The stage design mirrored the shape of the unique Galaxy Z Fold3 phone design, unfolding to create a fantastic canvas for our visual media and live camera FX through Notch.

Services

Video Design

Project Type

Live Show

Brand Experience

Approach

Creative Vision + Art Direction

With YungBlud's high-energy live performances, we designed a visual experience to accompany it, pushing for impact at every moment and using the unique shape of the screen in a variety of ways - as a lighting tool, a video surface and a part of the set.

We kept the palette tight and combined graphical layers, pre-filmed footage and typography for a bold aesthetic that was instantly recognisable on social channels, long after the show finished.

Thanks to

Black Skull Creative
YUNGBLUD
Samsung

Team

Tom Bairstow (Creative Director & Founder)
Alice Ryland (Producer)
Emile Frederick (Lead Designer)
George Thomson (Lead Designer)
Florian Lecoq (Lead Technical Artist)
Sean Bone (Motion Designer)
Dana Couling (Motion Designer)