Chery Motors

We collaborated with Avantgarde to create an immersive brand activation for Chery Motors at Future Stores, London.

Our brief was to drive awareness, desire and understanding of the Tiggo 4 and its CSH technology. To achieve this, we brought the brand to life across Future Stores’ large-scale digital canvas through a suite of striking 2D and 3D animations.

From the outset, success was defined by impact. For the client, that meant driving footfall into the space and encouraging meaningful interaction with the brand activation. For us, it meant creating work that not only looked striking but was purpose-built for large-format LED screens, ensuring clarity, legibility and visual impact at scale. As a first collaboration with Avantgarde and our first time creating for Future Stores, the project presented a new and exciting context to respond to.

The resulting visual language is playful, vibrant and highly engaging, striking a balance between fun and sophistication. The work leans into a sense of lightness and energy, with bold colours and dynamic compositions that feel photogenic and designed for social sharing.