CASE STUDY

Cremonini

Live26

Italy

Collaborators + Partners

About

Client

GiòForma Live Nation Italia

Year

2026

Reach

950k+ Viewers

Context and Brief

For Cesare Cremonini’s 2026 tour, we once again collaborated on the visual design and live camera direction, working closely with Cesare, Creative Director Claudio Santucci (Giò Forma), Marino Cecada, Mamo Pozzoli and Stefano Petroni to bring the show to a new level and create a cohesive visual experience across every canvas.

Building on the previous year’s production, the 2026 tour expanded in both scale and ambition, moving from stadiums to larger open-air venues, with an average audience of 75,000 people per show and a total attendance of nearly one million spectators.

To support this growth, we evolved the visual approach by introducing additional display surfaces and enhancing live camera effects to create a visual experience that matched the scale of the tour’s monumental venues.

Services

Experience & Show Design

Visual Design

Live Camera Direction

Project Type

Live Show

Approach

Creative Vision + Art Direction

Together with lighting designer Mamo Pozzoli and the wider creative team, we developed the visual language for the new 2026 production, adapting the storytelling from the original 60-metre LED wall into a new configuration of 12 tower screens.

The system was designed for a 100m-long stage and audiences of up to 85,000 people across some of Italy’s most iconic venues.

The goal was to preserve the emotional intensity and energy of the show, shifting between scale and intimacy, spectacle and detail, across image and sound.

Technical

Implementation

We explored new ways of integrating cinematic live camera direction, real-time effects, and graphics across the IMAG tower system, extending the visual narrative beyond the central screen and into the full architectural scale of each venue.

The production required close collaboration and careful development across creative and technical teams to ensure a seamless and balanced integration of live camera, graphics, effects and lighting within a multi-screen environment.

Thanks to

Cesare Cremonini + team
Claudio Santucci (Creative Director)
Marino Cecada (Mixer Video Director)
Mamo Pozzoli (Lighting Designer)
Stefano Petroni (Mediaserver Operator)
GiòForma

Team

Tom Bairstow (Executive Producer / Director)
Guy Smith (Art Director & Creative Lead)
Alice Ryland (Senior Producer)
Florian Lecoq (Technical Lead)