The Brits

Creative Vision & Art Direction

Ambition visually defined the 2026 BRIT Awards. The idea that “The BRITs have landed in Manchester” - marking the show’s move to a new chapter - steered the show’s identity.

The set design evoked the interior of a space station - a landing site where interconnected stages acted as portals. Taking the narrative from this physical set design, our visuals were built not only to integrate with the architecture but to celebrate it. The panoramic screen allowed us to create vast worlds, immersing audiences in an additional layer that expanded the spatial depth of the iconic stage design.

We developed four distinct house looks - Earth, Water, Bionic and Fire - each defined by a bold, recognisable colour palette. Every world evolved from a fundamental element, balancing natural environments with a futuristic touch while creating depth within surfaces through an array of advanced visual techniques.

A prevalent visual motif throughout the show was lenticular glass, which became a signature modern and sophisticated material of the visual language. Its reflective and refractive qualities allowed environments to shift and distort behind the surface, creating depth while visually merging the physical architecture with the screen visuals.

In contrast to the atmospheric environments created for the nomination packages, built around the four elemental worlds, we also supported the creative direction and delivered the screen visuals for individual artist performances, including the Ozzy Osbourne tribute, which required a completely different register focused on dynamic and rhythmical animation.

Broadcast GFX and branding were developed in tandem with the stage visuals through extensive collaborative refinement. Particular care went into the 3D texturing and lighting of this year’s BRIT Awards trophy, highlighting its distinctive amber, honey-like materiality.

The result was an awards show with a strong identity, composition and pace across the show’s visual ecosystem.