CASE STUDY

Multimedia Art Installation

VVIP Private Event

Riyadh • KSA

About

Client

VVIP Client

Year

2024

Reach

Private Event

Context and Brief

We designed and created a unique VVIP event in Riyadh to celebrate a very special occasion, featuring a range of multimedia designs fusing sculpture, origami, projection, lighting design and more.

NorthHouse took charge of the creative direction, show design and visual media design, with a brief to create a beautiful experience inspired by nature.

Services

Creative Direction

Video Design

Show Concept Development

Project Type

Cultural Exhibition

Approach

Creative Vision + Art Direction

We wanted to create a calming spatial experience, inspired by nature, water, caustics, and specific foliage and floral details.

By fusing sculpture and origami with lighting and projection, we could create a unique aesthetic that brought a softness and a sense of fluidity to the event.

Technical

It's all in the details.

We devised a system for projection mapping within the concave sculpture utilising snorkel lenses on the
projectors, whilst projection on the origami pieces utilised LiDAR tracking to create a high level of precision on the irregular surfaces. We went to great lengths to pre-visualise the installation at every step of the way for our client, including a viewable option in VR.

Thanks to

VYV
Creative Technology
E9
Dimensions
Carolin Ruggaber
Fung+Bedford
WAW Collection

Team

Tom Bairstow (Creative Director & Founder)
Chris Gaughran (Creative Director)
Laura Clark (Producer)
Lydia Caplan (Art Director)
Florian Lecoq (Lead Technical Artist)
Alessio Monaco (Motion Designer)